As a Marketing Manager, your day-to-day responsibilities will include:

• Content Creation: 
  • Understanding our services and creating value propositions that communicate clearly to targeted audiences across our organic and paid marketing channels. 
  • Researching and creating engaging content for various campaigns including, but not limited to digital and email campaigns. 
  • Promotional content for virtual events like webinars and panel discussions. 
  • Persona-based content for the website and social media. 
  • Ensuring all-around consistency in style, fonts, images, and tone. 
• Campaign Management: 
  • Experience managing end-to-end marketing campaigns, including budgeting, scheduling, and performance analysis. 
  • Utilize marketing analytics tools to track campaign performance, analyze data, and provide actionable insights to optimize future campaigns. 
•  Creative Production Management 
  • Writing engaging video scripts on topics of business relevance. 
  • Working with the design and video team to create storyboards.
  • Coordinating the creation of creative assets like videos, banners, and other creatives for campaigns. 
• Quality Assurance: 
  • Conducting thorough proofreading and editing to ensure content is error-free and adheres to style guidelines. 
  • Following SEO guidelines during content creation. 
  • Work with the digital marketing and marketing automation teams to continuously measure and improve content performance for the paid media campaigns.
• Collaboration: 
  • Coordination with key stakeholders (Sales & Presales team, BU heads, Marketing team) to create effective communications strategies that articulate our service’s core benefits properly and consistent. 
  • Collaborate with cross-functional teams to develop content that aligns with brand messaging, product offerings, and marketing objectives. 
  • Working closely with the marketing and design teams to ensure cohesive brand messaging. 
  • Coordinating content production schedules and campaigns.